Get Your Website Found Online
Search Engine Optimization (or SEO) is optimizing your website to be on the front page of the search engines. Great SEO will attract visitors to your website and improve your lead generation.
Download the CustomMarketer.com Quick Tips to SEO
What is SEO?
Search Engine Optimization (commonly referred to as SEO) is the art of optimizing your website to match the Search Engines algorithms. The optimization process produces traffic from online searches with search engines such as Google, Bing, Yahoo, and more.
SEO focuses on the visibility in organic searches. This means there is no ad costs and is determined by the search engines. Search Engines results come from “keywords” which are the words you type into the search bar when looking for something. If you want to see real life examples of SEO, then simply pull up Google and search anything – the results are from a concentrated effort on SEO.
The majority of all web traffic comes from the “Big 3 Search Engines” Google, Bing, and Yahoo.
Does Your Website Need SEO?
If your business is sales driven and consumers, then yes you need SEO! Search Engine Optimization is being easily found from consumers who are looking for your services. It is that simple. You position yourself to be found when people are looking for you. If you need sales, then strong SEO campaigns can pay huge rewards to your leads and sales.
At CustomMarketer.com we focus on optimizing your website to fit into specific Keyword searches. There are several aspects to this, and services vary depending on the needs of your business.
What is Included in Our SEO Services:
SEO Site AuditIdentify the issues holding back your Optimization
- Current Ranking
- Site Structure Errors
- Duplicate content
- Duplicate title tags
- Low word count
- Broken links
- Slow page load speed
- HTTPS implementation issues
- Missing title tags
- Missing meta description
- Missing h1 tag
- Incorrect hreflang implementation
- Images with empty ‘alt’ tags
- Nofollow attributes on links
- And more…
Setup & ImplementationCorrect the issues holding back Search Engine Rankings
- Create Search Engine listing
- Fix site structure
- Redirect dead links
- Correct duplicate content
- Content Restructuring
- Content update
- Improve word count
- Redirect broken links
- Improve site speed
- Fix security issues
- Add or update meta data
- Change image name
- Add image alt tags
- Correct plagiarism
- Add authority backlinks
- And more…
Ongoing MaintenanceIdentify the issues holding back your Optimization
- Create Authority blog content
- Add backlinks
- Publish events
- Create news articles
- Manage Google Console
- Guest write on authority blogs
- Improve keyword optimization
- Monitor monthly activities
- Provide monthly reports on progress
The Key to Optimizing Your Website
It used to be that SEO was a dark mystical science of complex algorithms. To some degree it was. With recent changes in the past year or two, it is has become much more about common sense.
User Experience: First, how easy is it for a visitor to find out what you do? Then how easy is it for them to navigate around your website. These are questions the Search Engines are looking to answer when they crawl your website.
Site Structure: Second, the design of your website now plays a very big role in your rankings. This is largely due to how simply can the robots crawl your entire site and make sense of what it is doing. This also includes content that makes sense for the demographic of a site.
Readability: Next, your website has a readibiliity score using the Fletch Reading test to see how easy a user can understand the content that you have.
Backlinks: Lastly, backlinks still play a huge role in your SEO rankings. The more authority sites that link to yours, the more credibility your site has. *Just added: Google has very recently done away with the “bad link” penalty and now just gives 0 value to bad backlinks.
SEO vs Social Media
There is a big difference between search engine optimization and social media marketing. The best way to compare the 2 is to think of SEO as positioning yourself for people who are looking where Social Media Marketing attracts people who may not know they are looking for your products. Both are incredibly effective in their approach to attracting clients when done right. A good tip we tell clients is to not feel like you must choose which route to go, but rather think of it as rounding out your online marketing.
Ready to Get on the Front Page?
Schedule a consultation today to find out how we can help you improve your SEO Rankings and much more! We look forward to helping your business grow!