Personal vs Company Branding

Personal vs Company Branding

How to Choose the Right Brand

Every business has a brand. Choosing the right brand for your business is the hardest part. Today we want to tackle the big question of Company vs. Personal Branding and which is best for you.


Why Choose Personal Branding

Choosing to brand yourself is a powerful way to start building your business. This is especially true for service-based but it comes with a burden of no personal privacy online. 

We have seen it time and time again where business owners are entangled in business through Messenger or Text to the point they don’t have any privacy. For the type A sales personality, this can be a great option.


Why Choose Company Branding

Company branding is a long-term play that takes more effort to gain traction. This concept of branding is better suited for growth. Without a face behind the company, the focus becomes on building trust through design and content. 

Company branding is the best option for a business that has the capacity for growth with a sales and support team. Building a company brand is a great option for more operational and support personality types. It gives you the freedom to build a team around you.

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Should You Transition from a Personal to a Company Brand?

The answer is pretty simple. When you need to expand your business and want to make a smoother sales process to a team a company brand is the smarter route to go. It gives you the flexibility of not having to be on every call or be hyper-engaged with every client so you can focus on your business.


Brand Transition Tips

If you are considering changing from a personal brand to a company brand, here are some best practices to make a smooth transition.

1) Make the change, keep your face involved. This could be having your image on the front page of your website, you doing live video’s, and even jumping on a quick 5 to 10-minute call with a client. However fits your situation, the big key is to start making the change in the name.

2) Change your email campaigns. We have all gotten emails from a business owner only to find out it was a newsletter. As you transition your brand, start communicating your message with your brand name. You will have some followers drop off because they want to hear from you – but the reward is you can now use your name in important emails.

3) Push EVERYONE to your website. Lean on your website and sales systems to direct traffic from messenger and social media. Not only will it save you a ton of time and miscommunication, it will also help with your site traffic and SEO.


Need Help With the Transition?

Making a transition from a personal to a business brand can be tricky. If you need help with any of it, we would love to hear from you to see how we can help!

p.s. Don’t forget to follow us online for more great tips! 

The 3 Biggest Lessons We’ve Learned

The 3 Biggest Lessons We’ve Learned

I’m going to be a bit more transparent than “professionalism” allows. I am glad that 2017 is over, not that it was a bad year, but it was a hard year. Just like every business, we had some GREAT successes and some HORRIBLE failures. But the biggest success out of the entire year was learning these 3 lessons.

1) Build your business around your passions!

Seems simple enough right? Well, not always. Sometimes in business, new opportunities arise that allows you the ability to stretch your interest and seem exciting. You jump in with full force and effort just to realize that you don’t really like it as much as the other areas you’ve been doing.

This insight comes from the ability to realize that money isn’t my driving force for being an entrepreneur. Mine is happiness. When a project, product, or service steals my happiness then it is time to cut it. So that is what we have done…we cut the things that we are not “as” passionate about to refine our services to make work enjoyable and full of passion. This brings me directly to the 2nd big lesson we learned this year…

2) Don’t Let Ambition Overrun Passion

As an entrepreneur happiness is my “why” and revenue is my scorecard. My problem with this is that I am a highly competitive, which most business owners I have met have these same traits as well (which is why I won’t play monopoly with you). There are opportunities that you could be taking right now that would bring in a nice chunk of money but if we choose to pursue them we would put our business outside of our areas of passion. In other words, we would lose focus of what we truly love and what makes us happy.

3) Don’t Make Deals. Period. But they – NO.

It seems like 99.92% of people you talk to will give you the same dang story about all the people they are going to bring and how they are going to one thing or another if you do this for them…blah, blah, blah.

Here is the hard truth. When you make a deal or discount for your time or services you lose integrity with your clients whether they know about it or not. You also integrity with your team and family because you compromised revenue for a couple of comments on Facebook.

When you have a fair price and a good product you don’t need to make deals. Clients who always want a deal will always want more. This is even more true for “friends” and family. Don’t ever compromise your time to chase a deal to make someone happy with you, because as soon as you draw a line and tell them no they will despise you – no matter what you have done with them in past.

How We Are Changing to Live Up to These Lessons…

You have heard the definition of insanity is to do the same things over and over again, expecting different results. So, we have made a commitment to ourselves, clients, and partners to not be insane! To hold true to this we have taken a very calculated decision to refine our direction as an agency.

Starting January 1st, 2018, we have cut out services that were not profitable and simply didn’t make us happy even they were profitable. This has been such a freeing step in our lives being able to focus more attention on what we are most passionate about.

In fact – we even redesign CustomMarketer.com to reflect our new brand and direction!

So, what are we doing now??? Glad You Asked! Check it out:

Let us create a website that accentuates the best values of your business, builds trust, and converts your audience into leads.

No one likes a slow website. We optimize and manage your WordPress website to load in 3 seconds or less – guaranteed!

Does your company speak with a strong, unified voice? We work with you to flesh out your culture and bring your brand to LIFE!
We create high quality branded email and text message campaigns to optimize your follow up strategies.
Blogging can build your authority in the marketplace, build a loyal following, and convert your audience.
We approach your social media as an ongoing conversation with your audience. Get daily social media posts on multiple platforms.

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We work with you to identify your strengths and weaknesses and develop a comprehensive marketing strategy to empower you to dominate your market in 2018!

If you need help with anything – we are always happy to help!

Business Branding Simple Tips

Business Branding Simple Tips

Business Branding is an important part of maximizng your marketing and impact on visitors. These simple tips will help you focus your efforts to grow your business.

Business Branding Definition:

Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name.

Every day you brand your business whether you like it or not. The images, colors, and voice that you display online are affecting your image. Consumers make choices based on feeling. Not being cognizant of what feeling you are putting out there can have a negative impact.

What is Your Business Branding?

What are the feelings and emotions that you want visitors to experience when they find you online? This is a question that you have to ask yourself and then follow (it is actually your company culture).

The key to good branding – make sure visitors know they have reached you no matter what platform they are on. Your website, social media accounts, and even print marketing should all be congruent.

Here are some quick tips to help you define your business brand:

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Your logo should be a representation of your business. It doesn’t have to necessarily LOOK like anything, but is should mean something. This is the same place that you are going to define your Brand Colors.


Color Emotion Brand Guide

We use this chart a lot – because it is true and it works. Choosing the colors your business affects how visitors feel when on your site or posts. Pick colors that communicate the desired end result for your visitors. For example, if you sell a service that requires high trust, chose blue to instill the feeling of trust.


Your font choice is a very subtle branding technique. The most important thing is just to use the same fonts in everything you do.  The right fonts make visitors want to stay and read. These are usually more rounded fonts with no extra characters or marks. Using fonts with extra characters in the creation adds emphasis for importance. These work well for headers.


Digital Marketing requires a LOT of imagery to add variety to your sites and products. Choosing images that portray your brand and culture is important to remember. This means your “static” images should reflect your culture. Static is referring to places that don’t change much like your website or a blog post.

Business Branding Shouldn’t Be Hard

As you work through your branding keep in mind that it should be easy for you to do these things. The points outlined above are basic guidelines for communicating consistency. Remember, you want a visitor to know they have reached you no matter what platform they are on.

Want Help?

Did you know we can develop a Complete Customized Marketing Plan for your business? Click here to find out more about your complete road-map to growing your business!

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