Business Branding is an important part of maximizng your marketing and impact on visitors. These simple tips will help you focus your efforts to grow your business.
Business Branding Definition:
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name.
Every day you brand your business whether you like it or not. The images, colors, and voice that you display online are affecting your image. Consumers make choices based on feeling. Not being cognizant of what feeling you are putting out there can have a negative impact.
What is Your Business Branding?
What are the feelings and emotions that you want visitors to experience when they find you online? This is a question that you have to ask yourself and then follow (it is actually your company culture).
The key to good branding – make sure visitors know they have reached you no matter what platform they are on. Your website, social media accounts, and even print marketing should all be congruent.
Here are some quick tips to help you define your business brand:
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Your logo should be a representation of your business. It doesn’t have to necessarily LOOK like anything, but is should mean something. This is the same place that you are going to define your Brand Colors.
We use this chart a lot – because it is true and it works. Choosing the colors your business affects how visitors feel when on your site or posts. Pick colors that communicate the desired end result for your visitors. For example, if you sell a service that requires high trust, chose blue to instill the feeling of trust.
Your font choice is a very subtle branding technique. The most important thing is just to use the same fonts in everything you do. The right fonts make visitors want to stay and read. These are usually more rounded fonts with no extra characters or marks. Using fonts with extra characters in the creation adds emphasis for importance. These work well for headers.
Digital Marketing requires a LOT of imagery to add variety to your sites and products. Choosing images that portray your brand and culture is important to remember. This means your “static” images should reflect your culture. Static is referring to places that don’t change much like your website or a blog post.
Business Branding Shouldn’t Be Hard
As you work through your branding keep in mind that it should be easy for you to do these things. The points outlined above are basic guidelines for communicating consistency. Remember, you want a visitor to know they have reached you no matter what platform they are on.