I’m going to be a bit more transparent than “professionalism” allows. I am glad that 2017 is over, not that it was a bad year, but it was a hard year. Just like every business, we had some GREAT successes and some HORRIBLE failures. But the biggest success out of the entire year was learning these 3 lessons.

1) Build your business around your passions!

Seems simple enough right? Well, not always. Sometimes in business, new opportunities arise that allows you the ability to stretch your interest and seem exciting. You jump in with full force and effort just to realize that you don’t really like it as much as the other areas you’ve been doing.

This insight comes from the ability to realize that money isn’t my driving force for being an entrepreneur. Mine is happiness. When a project, product, or service steals my happiness then it is time to cut it. So that is what we have done…we cut the things that we are not “as” passionate about to refine our services to make work enjoyable and full of passion. This brings me directly to the 2nd big lesson we learned this year…

2) Don’t Let Ambition Overrun Passion

As an entrepreneur happiness is my “why” and revenue is my scorecard. My problem with this is that I am a highly competitive, which most business owners I have met have these same traits as well (which is why I won’t play monopoly with you). There are opportunities that you could be taking right now that would bring in a nice chunk of money but if we choose to pursue them we would put our business outside of our areas of passion. In other words, we would lose focus of what we truly love and what makes us happy.

3) Don’t Make Deals. Period. But they – NO.

It seems like 99.92% of people you talk to will give you the same dang story about all the people they are going to bring and how they are going to one thing or another if you do this for them…blah, blah, blah.

Here is the hard truth. When you make a deal or discount for your time or services you lose integrity with your clients whether they know about it or not. You also integrity with your team and family because you compromised revenue for a couple of comments on Facebook.

When you have a fair price and a good product you don’t need to make deals. Clients who always want a deal will always want more. This is even more true for “friends” and family. Don’t ever compromise your time to chase a deal to make someone happy with you, because as soon as you draw a line and tell them no they will despise you – no matter what you have done with them in past.

How We Are Changing to Live Up to These Lessons…

You have heard the definition of insanity is to do the same things over and over again, expecting different results. So, we have made a commitment to ourselves, clients, and partners to not be insane! To hold true to this we have taken a very calculated decision to refine our direction as an agency.

Starting January 1st, 2018, we have cut out services that were not profitable and simply didn’t make us happy even they were profitable. This has been such a freeing step in our lives being able to focus more attention on what we are most passionate about.

In fact – we even redesign CustomMarketer.com to reflect our new brand and direction!

So, what are we doing now??? Glad You Asked! Check it out:

Let us create a website that accentuates the best values of your business, builds trust, and converts your audience into leads.

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