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Business Branding Simple Tips

Business Branding Simple Tips

Business Branding is an important part of maximizng your marketing and impact on visitors. These simple tips will help you focus your efforts to grow your business.

Business Branding Definition:

Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name.

Every day you brand your business whether you like it or not. The images, colors, and voice that you display online are affecting your image. Consumers make choices based on feeling. Not being cognizant of what feeling you are putting out there can have a negative impact.

What is Your Business Branding?

What are the feelings and emotions that you want visitors to experience when they find you online? This is a question that you have to ask yourself and then follow (it is actually your company culture).

The key to good branding – make sure visitors know they have reached you no matter what platform they are on. Your website, social media accounts, and even print marketing should all be congruent.

Here are some quick tips to help you define your business brand:

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Logo:

Your logo should be a representation of your business. It doesn’t have to necessarily LOOK like anything, but is should mean something. This is the same place that you are going to define your Brand Colors.

Colors:

Color Emotion Brand Guide

We use this chart a lot – because it is true and it works. Choosing the colors your business affects how visitors feel when on your site or posts. Pick colors that communicate the desired end result for your visitors. For example, if you sell a service that requires high trust, chose blue to instill the feeling of trust.

Fonts:

Your font choice is a very subtle branding technique. The most important thing is just to use the same fonts in everything you do.  The right fonts make visitors want to stay and read. These are usually more rounded fonts with no extra characters or marks. Using fonts with extra characters in the creation adds emphasis for importance. These work well for headers.

Images:

Digital Marketing requires a LOT of imagery to add variety to your sites and products. Choosing images that portray your brand and culture is important to remember. This means your “static” images should reflect your culture. Static is referring to places that don’t change much like your website or a blog post.

Business Branding Shouldn’t Be Hard

As you work through your branding keep in mind that it should be easy for you to do these things. The points outlined above are basic guidelines for communicating consistency. Remember, you want a visitor to know they have reached you no matter what platform they are on.

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Free Website Images and Graphics

Free Website Images and Graphics

FREE Tools for the Perfect Website Image

Original article at Entrepreneur.com
Additional resources provided by stockphotosecrets.com

Having the perfect website image, blog featured image, and digital assets are critical to the success of your marketing!

We have used these sites from Entrepreneur.com that offer some GREAT Free Website Images.

Free Graphic Sites often have some REALLY cheesy images.

We have included some free site with images with no attribution.

Attribution and licenses explained. 

When you do a Google Images search, the resulting photos are not necessarily ones that you’re free to immediately use. In most cases, the photos are still covered by photographers’ copyrights.

 

If you’re looking for photos to use for a design and want to keep yourself out of copyright trouble, you need to locate websites that explicitly define the copyright license of each image. For all the sites listed above, the license is generally pretty easy to find. There’s typically a description of the license on every page or at least a link to a description. Here are two license types you’re likely to find on these sites:

 

Creative Commons zero means that you can use the photos  in any way you’d like, without asking permission.

 

Creative Commons with attribution means that you can use the photo in any way you want, as long as you credit the creator of the photo.

 

Attribution is simple: If you include a photo on one of a web page, add text that cites the photographer (“Photo by John Smith”) and be sure to include a link to his or her site, if there’s one.Be sure to check each website’s license page for specific details.

CustomMarketer.com Top Pics for Free Website Images

We’ve dug through these sites and here the ones we found that the free website images we REALLY like.

There are some great gems in these sites that would be great for Blog Posts, Featured Images, and Website design. Browse through this collection and see if you find something you like! You can also find some powerful images with Attribution. JUST FOLLOW THE RULES!

Alright – Here you go:

Pixabay.com

Pixabay gives you some great high-resolution options for your website as well as a GREAT WordPress plugin.

Picography.co

Very Clean High Resolution Photo’s

Gratisography.com

Our favorite place for the “Wow – Factor” blog Images.

Morguefile.com

Beautiful Imagery photo’s

FreeImages.com

Tons of Great Images and resources for Site Building. Our top-pic out of the list!

Littlevisuals.co

Simply Stunning Photo’s

Jaymantri.com

This Guy has “It”!

Use Free Images to Help You Get Started

Having the right website images is very important in your quest to build a website or marketing design. For our  We hope these tools  come in handy for you! If you got value from this post, please comment or better yet share it!

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