About Us

Let me tell you a little story…

Designed to Meet Your Needs

You shouldn’t have to choose between going over budget or settling for clunky websites, unfocused marketing, and ineffective social media.

Unfortunately, hiring individual marketing consultants, web developers, graphic designers, copywriters, and social media experts—even for dirt cheap on websites like Fiverr—leads to spiraling budget overruns and inconsistent results. The only other options were either large, overpriced marketing firms or cheap all-in-ones with low-quality, cookie-cutter templates.

Enter CustomMarketer! Our streamlined team was put together from the ground up to provide excellent quality to effectively build  your brand. Most importantly, our management has decades of experience in full time entreprenuership! This gives us a unique advantage to understand and even anticipate your needs while helping you develop your ideas into an actionable marketing strategy.

“We are Architects of Business Branding with a Passion for Conversions”

-Keith Knapp, Founder of CustomMarketer.com

“We are Architects of Business Branding with a Passion for Conversions”

-Keith Knapp, Founder of CustomMarketer.com

Our Mission and Philosophy

There’s more to life than money—family, community, and core values, to name a few. A good business adds value to society by providing products and services the community needs, enabling people and families to enjoy a higher standard of living. That’s why helping good businesses thrive is what drives us.

What’s more, we believe in proven, “old-fashioned” business values like honor, a good rapport, and success by merit. Ironically, the old-fashioned view of marketing—profit-driven, obnoxious product pushing, “Mad Men”-style—is already obsolete.

With the internet integrated into everyday life, your prospective customers expect personal engagement. And the only way to engage them is with authenticity.


Business was once initiated with a one-on-one conversation, planned on cocktail napkins, and agreed upon with a handshake.

The exact same authentic, personal experience is now being emulated online. The internet has brought marketing full-circle, such that it’s now the job of marketers to provide that virtual “handshake”.

Next-generation marketing requires building a complete online identity for your business. And that is neither easy nor fakeable. To be authentic and personally engaging, your business identity must be developed along with your culture and brand. It must grow with you, and so must your marketing.

What Sets Us Apart?

In a word, our vision. We strive for nothing less than to help each business realize its full potential.

For that to happen, a business must continuously evolve as it grows, which includes adapting to the much greater demands and complexity that marketing in the digital age requires.

Marketing used to be a matter of drawing a logo and writing a slogan, and maybe a jingle. However, modern consumers have come to expect a much more in-depth, personal level of engagement.

Just to catch the attention of today’s consumers, much less engage them and convert them into customers, each business needs a complete identity. That includes developing a comprehensive, consistent branding, digital marketing, and social media strategy.

But even an identity is not enough. A business that captivates and engages its potential customers does so on a personal level. For that to happen, its identity must be authentic and meaningful, grounded in its own well-defined culture.

Helping you define and hone your business’s identity, and thereby communicate your unique value to the world, is CustomMarketer’s focus.

We’ve tested and refined various approaches and systems, spent hundreds of hours absorbing and mastering new techniques and technologies, and evolved our own processes and services, all for that one purpose.

And we intend to replicate our best practices for you and your business, to enable it to succeed on its merit. Your success is our success! That’s our drive, our passion. That’s what makes CustomMarketer unique.

Keith Knapp

Founder, CEO, Our Fearless Leader

Keith loves his girls and girlfriend, Rock ‘n’ Roll, playing drums with a local band of friends… and helping small business owners make money! After seven years of running the credit repair business he founded and grew from two people to twenty, Keith decided to start over in digital marketing to help other entrepreneurs achieve their dreams. Keith lives in the same area he grew up, the suburbs near Kansas City, Missouri. He believes in the values he learned from the Midwest like honesty and hard work.

Joe Ammel

Project Manager, Content Editor, Spit-n-Polish Guy

Joe was always told he had a knack for words, and for figuring out how things work. Keith convinced Joe to start his own consultancy in business development and digital marketing. Now, Joe writes and/or polishes all the content for CustomMarketer’s clients and keeps all of our projects running behind the scenes. Joe’s idea of a Friday night is curling up on the couch with his wife and watching movies with her and the kids in their home near Amsterdam. Joe is learning Dutch much slower than he had hoped.

Gill Sugapong

Web Designer, Front-end Developer, Beautifier of Websites

Gill doesn’t just make our clients’ websites function, he makes them fabulous! Gill cut his teeth in web design and development by designing hundreds of WordPress templates and blog sites. Now he’s excited to be designing whole new user experiences for CustomMarketer’s clients! Gill enjoys hanging out with friends and family, the Philippine nightlife, old skool co-op gaming, and just looooves window shopping for hours and hours…. (Just in case Gill’s girlfriend is reading this.)

The Leaders Behind the Dream

What makes us good at what we do? It’s the team of talent who unit together for 1 common purpose!

Keith Knapp

Keith Knapp

Natasia Belo

Natasia Belo

Joe Ammel

Joe Ammel

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